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A Cologne Intense Room and scented clouds are designed to take visitors on a personalized journey to discover scent.
June 10, 2024
By: Lianna Albrizio
Jo Malone London launched its new Japanese flagship store in Tokyo’s Harajuku district in while celebrating its 15-year anniversary in Japan.
Joining over 50 stores in the Land of the Rising Sun, the latest opening from the British fragrance and lifestyle house is its largest store in the world to date.
Throughout the 2,540 square-foot space, there are personalization services that feature a global preview of the brand’s new suite of personalization options, including select pieces exclusively designed for the Harajuku space with a limited-edition tote bag, postcard designed by artist Amyisla McCombie and two exclusive colognes inspired by Japanese ingredients. These include a Nashi Blossom and Cherry Blossom cologne in a specially designed story box featuring kawaii illustrations.
A Cologne Intense Room and scented clouds are designed to take visitors on a personalized journey to discover scent. A menu of five special services focus on cologne intense, scent layering, home, gifting and the men’s edit.
Engaging customers’ senses through a series of original and novel approaches, in spaces created specifically for each complimentary service, stylists help individuals discover the expertise behind Jo Malone London fragrances while sharing scented stories that speak to their specific tastes and needs.
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